Buying is like Selling…just in reverse

I am a big fan of the writings of Seth Godin. His blog (http://sethgodin.typepad.com/seths_blog) is a daily must-read for me.

Not only does he have great insight into how sales and marketing are changing and what works, it is surprising how much of it is relevant to Procurement.

Below are a few of his blog posts that are particularly relevant to our roles.

How marketeers view RFPs:
http://sethgodin.typepad.com/seths_blog/2008/05/the-first-rule.html

A look at the future of sales meetings:
http://sethgodin.typepad.com/seths_blog/2006/06/the_death_of_th.html

Are you licensed to say ‘no’?:
http://sethgodin.typepad.com/seths_blog/2009/03/license-to-stall.html

For a list of Seth’s most popular posts, you can find them here:
http://www.squidoo.com/seth

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